Shannon Cherry shares secrets to better conversion rates

Albany, NY – January 14, 2011 – With the economy still wobbling, many entrepreneurs are trying to make sure they get every last penny from their marketing efforts. But according to one marketing expert, many coaches, consultants and business owners are not making as many conversions as can be because they are overlooking how to build relationships with their prospects.

“Many business owners overlook some simple ways to connect with their prospects,” says Creative Marketing Expert Shannon Cherry, founder of www.BeHeardSolutions.com. “These ideas can help entrepreneurs to stop leaving money on the table.” With more than twenty years experience as a journalist and public relations practitioner, Cherry helps entrepreneurs and business owners attract more targeted prospects by using the creative relationship marketing strategies.

She shares ten tips to increase conversions:

1. Upsell – Once a client has purchased something, be ready to offer a related product or service to pair with his or her original purchase.
2. Downsell – If your original offer is turned down, try another route by guiding a customer to a special deal.
3. Autoresponders – The use of autoresponders keeps a business in front of its prospects, without a lot of effort.
4. Price Accordingly – The quickest way to lose a sale is by pricing too high. “Times have changed,” says Cherry. “It is your job to prove your price is just right for the amount of value you offer.”
5. Sponsorships – By taking advantage of sponsorship marketing a business can get funding for projects and increase visibility at the same time.
6. Coordinated Marketing – All the marketing done by a business should be consistent in message and timing for the best results.
7. Quick Sales – These short-term sales increase momentum during a slow sales period.
8. Get Creative – Creativity inspires customers to take notice.
9. Build Relationships – “Building relationships with people establishes credibility in your field and makes people happy,” says Cherry. “Happy people buy more from those they trust.”
10. Offer Incentives – Complimentary consultations. Free teleseminars and reports. “When prospects see how good your free offers are, they will be excited to invest with you.”

Cherry shares additional creative relationship marketing tips and ideas at www.ShannonCherry.com

About Be Heard Solutions (www.beheardsolutions.com)

Founded by Creative Relationship Marketing Expert Shannon Cherry, Be Heard Solutions is a virtual marketing firm that helps entrepreneurs attract more prospects, increase their visibility and make more money. In addition to one-on-one marketing communications services, Be Heard Solutions also provides products and learning programs to help business owners, solo-professionals, coaches and consultants increase their sales using creative relationship marketing tactics. For the free Be Heard! Marketing Pack, visit www.BeHeardSolutions.com

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