Albany, NY- February 2, 2011 – A new class to help businesses tap into the $17 billion in sponsorship money available this year is beginning on March 3. The Sponsorship Made Simple Academy (http://www.sponsorshipmadesimple.com) is a 6- week online program to help small business owners create winning sponsorship proposals.

“Sponsorship marketing is in its infancy,” says Shannon Cherry, APR, founder of the Sponsorship Made Simple Academy and owner of Be Heard Solutions, a virtual PR firm.  “It’s a way for small business owners, coaches, consultants and non profit leaders to create win-win partnerships with larger corporations who want to reach a certain target demographic. With the Sponsorship Made Simple Academy, entrepreneurs and organizational leaders can now learn how to access sponsors in a changing financial world.

Each of the six lessons of the Sponsorship Made Simple Academy will be taught by Cherry. For more than 15 years, she’s been helping organizations secure hundreds of thousands of dollars in sponsorships. Using her skills as a publicity pro and relationship builder, she’s secured sponsorships with companies including ReadyTalk, Borders, Dell, Pepsi, Fed-Ex, Southwest Airlines, Carnival Cruises, Bank of America and many more.

The six lessons, which begin on March 3, will teach participants how to:

  • Determine the right projects that potential sponsors would be interested in
  • Identify the right companies to target for sponsorships
  • Craft winning sponsorship proposals
  • Ensure a company will say yes to a proposal
  • and much more

Tuition for the Sponsorship Made Simple Academy is $1497 and includes several bonuses. To register, go to http://www.SponsorshipMadeSimple.com

About Be Heard Solutions (www.beheardsolutions.com)

Founded by Creative Relationship Marketing Expert Shannon Cherry, Be Heard Solutions is a virtual marketing firm that helps entrepreneurs attract more prospects, increase their visibility and make more money. In addition to one-on-one marketing communications services, Be Heard Solutions also provides products and learning programs to help business owners, solo-professionals, coaches and consultants increase their sales using creative relationship marketing tactics. For the free Be Heard! Marketing Pack, visit www.BeHeardSolutions.com

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