Here’s some of the news we’ve been up to:

Albany, NY – June 1, 2011 – A free call “Grow Your Business on Your Own Terms Q & A“ will be offered on June 9 at 8 PM ET, 5 PM PT to help business owners, coaches and consultants get their business and marketing questions answered. Sponsored by Be Heard Solutions, the call will provide expertise and advise from Creative Relationship Marketing Expert Shannon Cherry.

“So many entrepreneurs get frustrated when they hit a roadblock and just need a little advice to get them over the hump,” says Shannon Cherry, the host of the free call at http://AskShannonCherry.com. “After answering many questions privately, I decided to open up my phone line to help as many people as possible without selling anything.”

A former TV and newspaper journalist, Cherry is accredited in public relations and has worked in the PR, marketing and fundraising field for more than 18 years. She founded Be Heard Solutions in 2002 to help business owners to market themselves more effectively and grow businesses according to the individual’s lifestyle. She has been named one of the top business women bloggers and top PR bloggers in the US, and is consistently ranked number one on Twitter for publicity. She is also the author of three books, two of which are Amazon bestsellers.

In the free call Grow Your Business on Your Own Terms Q & A, Cherry will answer any business and marketing questions including:

• How can I create my business to work around my kids/life schedule?
• What list building strategies work the best?
• Is there something I’m missing about my blog posts? I never get any comments.
• I can’t seem to get over this one hump. What do you suggest?
• What kind of marketing am I missing to attract my specific target market?
• How do I get more speaking engagements/guest blog posts/requests for presenting at teleseminars?
• What’s the secret to running a debt free business?

To ask a question, go to http://AskShannonCherry.com and enter any questions in the form.  On June 9th, listeners can call in or listen in on the computer to hear their questions answered live. The call will also be recorded and accessible after the live call.

About Be Heard Solutions (www.beheardsolutions.com)

Founded by Creative Relationship Marketing Expert Shannon Cherry, Be Heard Solutions is a virtual marketing firm that helps entrepreneurs attract more prospects, increase their visibility and make more money. In addition to one-on-one marketing communications services, Be Heard Solutions also provides products and learning programs to help business owners, solo-professionals, coaches and consultants increase their sales using creative relationship marketing tactics. For the free Be Heard! Marketing Pack, visit www.BeHeardSolutions.com

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Local expert on Creative Relationship Marketing to speak at Radiant Success in Raleigh

Event will help coaches, consultants and entrepreneurs with real world business and marketing tactics

Albany, NY — March 22, 2011 – Shannon Cherry, APR, MA, a creative relationship marketing expert and founder of BeHeardSolutions.com, will present “Stop Leaving Money on the Table” at the Radiant Success live three-day event in Raleigh, NC, April 29 – May 1.

Created by small business and marketing strategist Janis Pettit, the second Radiant Success (http://BeHeardSolutions.com/RSE) provides coaches, consultants and other entrepreneurs workshops to attract more prospects and make more money.

Radiant Success is sponsored by The 4-hour Website, Vervante and Patel Enterprises. The cost to attend is $397 per person, with several bonuses. Registration is limited and can be made by visiting  http://BeHeardSolutions.com/RSE

Cherry will give attendees creative marketing techniques that build relationships with prospects and make more money consistently. In addition to the helpful tips, she will share information on how to:

• Develop low-cost marketing techniques
• Find sponsors to pay for marketing projects
• Create ongoing marketing programs without starting from scratch

About Shannon Cherry, APR, MA:

Shannon Cherry, APR, MA, is known as the creative relationship marketing expert. She helps experienced business owners and entrepreneurs attract more customers and make more profits through publicity and marketing tactics. She is the founder and president of Be Heard Solutions (http://www.beheardsolutions.com).

A former TV and newspaper journalist, Cherry is an award-winning publicist and published author of two books, was named one of the top 60 business bloggers in the world & one of the top 30 PR bloggers.

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Albany, NY- February 2, 2011 – A new class to help businesses tap into the $17 billion in sponsorship money available this year is beginning on March 3. The Sponsorship Made Simple Academy (http://www.sponsorshipmadesimple.com) is a 6- week online program to help small business owners create winning sponsorship proposals.

“Sponsorship marketing is in its infancy,” says Shannon Cherry, APR, founder of the Sponsorship Made Simple Academy and owner of Be Heard Solutions, a virtual PR firm.  “It’s a way for small business owners, coaches, consultants and non profit leaders to create win-win partnerships with larger corporations who want to reach a certain target demographic. With the Sponsorship Made Simple Academy, entrepreneurs and organizational leaders can now learn how to access sponsors in a changing financial world.

Each of the six lessons of the Sponsorship Made Simple Academy will be taught by Cherry. For more than 15 years, she’s been helping organizations secure hundreds of thousands of dollars in sponsorships. Using her skills as a publicity pro and relationship builder, she’s secured sponsorships with companies including ReadyTalk, Borders, Dell, Pepsi, Fed-Ex, Southwest Airlines, Carnival Cruises, Bank of America and many more.

The six lessons, which begin on March 3, will teach participants how to:

• Determine the right projects that potential sponsors would be interested in
• Identify the right companies to target for sponsorships
• Craft winning sponsorship proposals
• Ensure a company will say yes to a proposal
• and much more

Tuition for the Sponsorship Made Simple Academy is $1497 and includes several bonuses. To register, go to http://www.SponsorshipMadeSimple.com

About Be Heard Solutions (www.beheardsolutions.com)

Founded by Creative Relationship Marketing Expert Shannon Cherry, Be Heard Solutions is a virtual marketing firm that helps entrepreneurs attract more prospects, increase their visibility and make more money. In addition to one-on-one marketing communications services, Be Heard Solutions also provides products and learning programs to help business owners, solo-professionals, coaches and consultants increase their sales using creative relationship marketing tactics. For the free Be Heard! Marketing Pack, visit www.BeHeardSolutions.com

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Shannon Cherry shares secrets to better conversion rates

Albany, NY – January 14, 2011 – With the economy still wobbling, many entrepreneurs are trying to make sure they get every last penny from their marketing efforts. But according to one marketing expert, many coaches, consultants and business owners are not making as many conversions as can be because they are overlooking how to build relationships with their prospects.

“Many business owners overlook some simple ways to connect with their prospects,” says Creative Marketing Expert Shannon Cherry, founder of www.BeHeardSolutions.com. “These ideas can help entrepreneurs to stop leaving money on the table.” With more than twenty years experience as a journalist and public relations practitioner, Cherry helps entrepreneurs and business owners attract more targeted prospects by using the creative relationship marketing strategies.

She shares ten tips to increase conversions:

1. Upsell – Once a client has purchased something, be ready to offer a related product or service to pair with his or her original purchase.
2. Downsell – If your original offer is turned down, try another route by guiding a customer to a special deal.
3. Autoresponders – The use of autoresponders keeps a business in front of its prospects, without a lot of effort.
4. Price Accordingly – The quickest way to lose a sale is by pricing too high. “Times have changed,” says Cherry. “It is your job to prove your price is just right for the amount of value you offer.”
5. Sponsorships – By taking advantage of sponsorship marketing a business can get funding for projects and increase visibility at the same time.
6. Coordinated Marketing – All the marketing done by a business should be consistent in message and timing for the best results.
7. Quick Sales – These short-term sales increase momentum during a slow sales period.
8. Get Creative – Creativity inspires customers to take notice.
9. Build Relationships – “Building relationships with people establishes credibility in your field and makes people happy,” says Cherry. “Happy people buy more from those they trust.”
10. Offer Incentives – Complimentary consultations. Free teleseminars and reports. “When prospects see how good your free offers are, they will be excited to invest with you.”

Cherry shares additional creative relationship marketing tips and ideas at www.ShannonCherry.com

About Be Heard Solutions (www.beheardsolutions.com)

Founded by Creative Relationship Marketing Expert Shannon Cherry, Be Heard Solutions is a virtual marketing firm that helps entrepreneurs attract more prospects, increase their visibility and make more money. In addition to one-on-one marketing communications services, Be Heard Solutions also provides products and learning programs to help business owners, solo-professionals, coaches and consultants increase their sales using creative relationship marketing tactics. For the free Be Heard! Marketing Pack, visit www.BeHeardSolutions.com

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Creative Relationship Marketing Expert provides simple strategies for small business owners and coaches to market themselves at little cost

Albany, NY – January 11, 2011 – A free teleclass, “3 Simple Strategies to Get More Visibility and Credibility Using Free Publicity,” will be offered on January 18 at Noon ET, 9 AM PT to help business owners, coaches and consultants get more publicity and visibility by using public relations and promotions. The free call will provide proven publicity strategies that can be incorporated in any marketing plan for the year.

“The new year provides many entrepreneurs and solo professionals the opportunity to add new marketing efforts to their plan,” says Shannon Cherry, the host of the teleseminar and creator of Press Release Success (http://www.PressReleaseSuccess.com). “However, with marketing budgets tight due to the economy, many business owners are looking for ways to market on on budget – and that’s where publicity comes in.”

A former TV and newspaper journalist, Cherry is accredited in public relations and has worked in the PR, marketing and fundraising field for more than 18 years. Cherry is known as the Creative Relationship Marketing Expert. She has been named one of the top business women bloggers and top PR bloggers in the US, and is consistently ranked number one on Twitter for publicity. She is also the author of two books, one which was an Amazon bestseller for more than nine months.

In the free teleclass “3 Simple Strategies to Get More Visibility and Credibility Using Free Publicity,” Cherry will help callers to learn to:

• Generate a multitude of newsworthy stories the media will love
• Find the hot stories reporters are working on now
• Create a top 10 hit list of media outlets that resonate with a business’s target market to get maximum visibility
• Schedule and plan press releases the RIGHT way so not to over-saturate the media and potential customers
• Utilize social media with press releases to get even more exposure

The class, sponsored by www.PressReleaseSuccess.com, is free. Participants can listen via phone, Skype or streaming live on their computers. To register and access call details, visit http://www.EasyPublicityPlan.com

About www.PressReleaseSuccess.com

Developed by Creative Relationship Marketing Expert Shannon Cherry, APR, MA, www.PressReleaseSuccess.com is the only program of it’s kind to teach entrepreneurs to write and distribute press releases, as well as provide templates and software to make it easy for any business owner to do. For more information, visit www.PressReleaseSuccess.com

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Creative Relationship Marketing Expert Reveals How To Stop Leaving Money on the Table During the Month of January

Albany, NY- January 5, 2011 – Creative Relationship Marketing Expert Shannon Cherry has just released her most recent article in a series of free resources  on her website. The article, Stop Leaving Money on the Table, is available for immediate access at http://www.shannoncherry.com

Many business owners and entrepreneurs complain that it’s difficult to make their marketing effective AND efficient. According to Cherry, many marketing challenges can be traced back to a mere handful of mistakes.

Cherry is the founder of Be Heard Solutions, a virtual marketing firm. She helps entrepreneurs and business owners attract more targeted prospects by using the creative relationship marketing strategies, including publicity, email communications, and sponsorships. The author, international speaker and media professional has more than twenty years experience as a journalist and public relations practitioner.

This month, the marketing strategist outlines how little tweaks to marketing can make more conversions. By applying the information in the article, business owners can more clearly define their own successful marketing strategies and start reaping the rewards: more leads, customers, sales and money.

“Although many business owners know the basics of marketing, almost all are leaving money on the table,” says Cherry. “With a few easy changes, one can easily leverage their marketing for increased return-on-investment.”

Read ‘Stop Leaving Money on the Table’ for free at http://www.shannoncherry.com to uncover a new way to look at marketing.

Upcoming articles will address other ways that business owners can rev up their results using publicity and promotions. Readers will learn how to:

• Write news releases for online and offline visibility
• Use autoresponders to increase sales
• Create real relationships with prospects for long-term profits

To access the complete article series, visit http://www.shannoncherry.com.

About Be Heard Solutions

Founded by Creative Relationship Marketing Expert Shannon Cherry, Be Heard Solutions is a virtual marketing firm that helps entrepreneurs attract more prospects, increase their visibility and make more money. In addition to one-on-one marketing communications services, Be Heard Solutions also provides products and learning programs to help business owners, solo-professionals, coaches and consultants increase their sales using creative relationship marketing tactics. For the free Be Heard! Marketing Pack, visit www.BeHeardSolutions.com

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Learn the key strategies PR professionals use for building your list from The Power Publicist Shannon Cherry

Albany, NY –March 26, 2010– Be Heard Solutions has recently added a new program to help businesses big and small, attract targeted customers and gain publicity through List Building Promotion Secrets at http://www.listbuildingpromotionsecrets.com.

“The key to long-term income is building your list” says Shannon Cherry, APR, founder of Be Heard Solutions. “But the key is to make sure your list is targeted, otherwise a large amount of people on a list mean nothing. That’s why I created a unique program based on a promotion I use for myself and my clients to teach others how to gain credibility and visibility while attracting targeted prospects.”

Cherry is known as The Power Publicist for the innovated and creative publicity tactics she uses to build a powerful presence for her clients.

The List Building Promotion Secrets Tele-bootcamp is a 2 part tele-series that will begin on April 6^th and will provide the opportunity to learn how to get targeted leads and more media coverage.

Program topics include:

• Learning how to create buzz around your own JV giveaway program
• Ways to create a giveaway that drives a market to you
• Top 5 ways to reach your target market
• How to get media coverage

The cost to attend the virtual program is $197. Participants will receive access to the two part tele-seminar classes, the audio and presentations of each class, the program workbook, exclusives templates, and additional bonuses.

The class is limited to only ten participants. To register, visit http://www.listbuildingpromotionsecrets.com.

About Be Heard Solutions (http://www.beheardsolutions.com)

Based in the Capital Region of NY, Be Heard Solutions, a subsidiary of Cherry Communications, is a strategic virtual communications firm that works with businesses and nonprofits all over the country to develop results-oriented marketing and public relations programs. For more information, contact Shannon Cherry at 800.257.0633 or email: contact@beheardsolutions.com.

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Cherry Picked: Creating HealthyDiningFinder.com chooses Cherry Communications as PR Firm

Albany, NY –March 26, 2010 – Cherry Communications, a provider of public relations and marketing communications services for businesses and nonprofit organizations, announced today the addition of its newest client, HealthyDiningFinder.com.

“Cherry Communications is thrilled to be part of the team for this up-and-coming company,” said Shannon Cherry, Cherry Communications president.  “Using state-of-the-art technology, this partnership proves that you don’t need a PR firm in your own backyard to obtain positive outcomes.”

HealthyDiningFinder.com  was founded by Anita Jones, MPH, who launched the Healthy Dining Program in 1991.  Jones has worked to provide physicians’ patients with nutrition and counseling services and found there was a need to promote healthier menu options for the restaurant industry.

For more than two decades, the Healthy Dining Finder Program has provided consumers with complete nutrient analysis of healthy menu items from restaurants across the country, including McDonalds, Moe’s, Au Bon Pain, Ruby Foo’s, and more.

Cherry Communications is working with the company to develop and execute a media strategy to promote the services nationally.

About Cherry Communications (www.cherrycommunications.com)

Based in the Capital Region of New York, Cherry Communications is a strategic communications firm that works with businesses and nonprofits all over the country to develop results-oriented marketing and public relations programs. For more information, contact Shannon Cherry at 800.257.0633 or email: contact@cherrycommunications.com.

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